Monday 20 February 2012

Publishing Your Own Ezine Made Simple and Easy


Do you know what an "ezine" is? Well, it's short for "electronic magazine," and it's an excellent way to boost your sales and profits automatically. The goal of your ezine should be to build a relationship with your prospects, and to push them towards buying your product or service. This is very important.

You can pretty much say that your ezine is basically your email newsletter. It doesn't matter how you develop your content and distribute it... if you have a list, you have an ezine, and you need to monetize it. The best way to do this is by simply contacting your leads every so often, and then waits for them to buy.

With an ezine, you can lead them to your blog, your forum, your articles, or just simply keep the conversation via email. This is a great way to get started. My preference is to just email my prospects through email, and provide a link for them to buy something at the end of the email.

Starting your own ezine has many benefits. You can come across as an expert in your niche. People can take your content and post it on their website - leaving your website information intact - therefore getting you more traffic. And it can be the most lucrative profit center that your business could ever had.

To get started with creating your own ezine, you should know that you don't have to have any technical skills to do so. There's a website called Aweber.com that will allow you to start your own ezine in a few simple steps. They guide you step-by-step through the setup process, and it's very newbie friendly.

Once you sign up with Aweber and have finished all of the recommended actions, you will want to add your emails. I think you should add at least 20 emails before you start marketing your email newsletter. That way you can setup your email campaign, and have it running on autopilot while you take care of the other aspects of your business.

With an ezine, you can say "goodbye" to the old ways of doing things. In the offline world, it would be very difficult to consistently stay on top of your list, and mail out thousands of letters each day. You would have to hire a staff to do all of this for you. But with an ezine, all of this is taken cared of for you.

You should know that the larger your ezine list, the more money you will make. You will have people who buy from you immediately, and you will have people who buy from you months down the line. This is why you want to constantly update and add new emails into the sequence so that you can capture that sale automatically.

If you feel like your ezine isn't working, don't give up. If you're getting a lot of leads but no sales, it's not the end of the world. As long as you can generate leads, you're in a good position. Keep marketing, and keep sending out your content via email to your leads.

Use these ezine marketing tips to make the money in your business that you have been dreaming of.


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